How can we help you?

MyAD+ is a service that allows its members to pay a one-off annual fee of £9.99 instead of £6.99 on every order. This allows you to have all benefits of our Priority Delivery Service every time your order/basket value is over £25.

Minimum spend and cut-off times apply. Log into your account and sign up here, by doing so you are agreeing to these Terms & Conditions.

We use DX and Royal Mail for our parcels, the courier used depends on the size of the parcel and the warehouse it has been shipped from. Your dispatch email will let you know which courier will be delivering your parcel and send a link to their website so you can track it.

Priority Delivery

* We aim to dispatch all priority orders within 1 working day and they will be sent on a 24-hour delivery service.
Please note, that some items will be dispatched from one of our smaller locations and may have a slight delay.

Standard Delivery

Items ordered on any business day (Monday - Friday) excluding Bank Holidays will usually be delivered up to 5 working days (excluding weekends).

All of our parcels are shipped with either DX or Royal Mail, you should receive a link in your email along with your tracking number.

If your parcel is shipped via DX, you can track your parcel here.

If your parcel is shipped via Royal Mail, you can track your parcel here.

Your tracking number should go live when it gets its first scan by the courier, this will usually be within 1 working day of receiving your dispatch email.

There also might be multiple tracking numbers for the same shipment, on occasions where there is more than one parcel shipped at the same time, a ^ will separate the tracking numbers. You will need to put each tracking number into the courier's tracking website separately.

If you still find that you are having issues, please reach out to us using the contact form below.

When a parcel cannot be delivered you will be notified by our courier with a range of re-delivery options.

• If your parcel is being delivered by Royal Mail they will automatically attempt delivery on the next working day.
• If your parcel is being delivered by DX, you must organise redelivery through the courier's website using the tracking details provided in your dispatch email.

If the delivery is unsuccessful after 3 attempts, it will be returned to Angling Direct and treated as a failed delivery. If this happens, you can either request for it to be reshipped or request a refund through your original payment method. Should we not hear from you, an automatic refund will be processed and a confirmation will be sent to you.

We do not offer a leave safe option on our parcels. If you do liaise with the courier for your parcel to be left in a safe place, this is done so at your own risk. Angling Direct cannot be held responsible for any 'leave safe' parcels which are not received.

Angling Direct relies upon the services of third party couriers, and whilst we endeavour to ‘keep to our word’ there can be occasions when the couriers let us down and do not deliver within the specified delivery time.

If the parcel does not arrive when you expect it or there is a problem with your delivery then please don't hesitate to contact our customer service team using the contact form below. We will then work with the courier to ensure a delivery day is provided.

To order outside of the UK, please visit one of our European websites. All orders to the EU are dispatched from our warehouse in The Netherlands.

anglingdirect.eu (Website in English)

anglingdirect.de (Website in German / Website auf Deutsch)

anglingdirect.fr (Website in French / Site web en français)

anglingdirect.nl (Website in Dutch / Website in het Nederlands)

For all orders, we accept the majority of credit & debit cards, including Visa, Mastercard & Maestro UK. We do not accept American Express.

Other available payment methods: 

- Paypal

- Klarna (buy now pay later) is available for all orders up to £300.

- We also offer finance on all orders over £300. You can read more about finance here.

Note: We do not hold any of your payment information on our servers, all information is securely encrypted to the verified payment authorities, mentioned above. This ensures that your payment information is kept confidential and cannot be accessed by anyone.

If your bank is showing that two payments have come out of your account, it might be that the first payment was unsuccessful and it will bounce back into your account, usually within a couple of days.

Should this not be the case, please contact us using the form below so we can look into this.

You should receive an order confirmation as soon as the order has been placed, if you haven't it could be because your email address was entered incorrectly.

Please contact us using the form below with your order details and the address(es) on the order so we can locate it for you. We can then provide you with your order number where you can keep up to date with your order here.

You can purchase Angling Direct gift cards in various denominations (minimum £10, maximum £1000), either in-store or online. Each gift card comes with a presentation card and envelope.

The recipient can use the gift card to make purchases online or in-store, up to the amount specified on the card.

You can also use it to make purchases via telephone, either as a partial or full payment for goods. If you don’t spend the total value of the gift card(s) in one transaction, the remaining balance will stay on the gift card for you to use at a later date.

Please note the following:

• Gift cards cannot be used for finance orders (Novuna) 
• Gift cards remain valid for 24 months from the date of purchase.
• Gift cards cannot be exchanged for cash.
• Gift cards are non-refundable.

Gift cards can be used either online or in-store. To use your gift card online, it must be entered at the checkout stage under 'payment information'.

If you try to enter the 16-digit number into 'discount code', it will not recognise it.

You can check your gift card's balance using our Gift Card Checker.

Shop as usual on the website and then proceed to checkout. During checkout, you’ll be asked to enter a 16-digit code, which can be found on the back of each gift card you wish to use  (for multiple gift cards, enter one set of codes at a time).

After entering the gift card code, your order balance will be automatically updated with credit to the value of the gift card(s). You can then use a debit or credit card to complete your purchase if there's any remaining balance to pay.

If you don’t spend the total value of the gift card(s), the remaining balance will stay on the gift card for you to use at a later date.

If you need to return item(s) purchased online where gift card(s) were used as payment, either in part or in full, we will apply the credit to either your existing gift card or issue a new gift card which can be used for future purchases.*

If you find that your gift card is not accepted at checkout, check the card number, and try again. If you continue to experience difficulties, please use our gift card checker to check the status and value of your gift card.

*Please note that if gift card(s) are used as a partial payment on an order you return, the payment will be refunded pro rata.

All of our discount codes are released via email or social media.

If you’ve not already signed up for our newsletter, you can subscribe and save up by entering your email address at the bottom of our website.

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First of all you'll need to have some products added to your shopping basket. To do this just find a product you like and hit "Add To Basket".

Then once you have at least one product in your basket head to the top right of the site and hover over "Basket". You'll see a drop-down with a button that says "View Shopping Basket". Click this and you'll be taken to your Shopping Basket.

In the lower part of your Shopping Basket page, you'll see the area where you can enter your discount code. Once applied, this will then be deducted from the total price of your basket.

All of our discount codes are released via email or social media. Please check where you got the code from as some discount code sites list codes which aren’t legitimate for Angling Direct.

If you have a code that you think should be valid but isn’t working, please ensure you check the following:

• Is the code valid both in-store and/or online
• (If applicable) Is the code being used within the validation date

Terms, conditions, and exclusions apply.

Please find our terms and conditions here

If you continue to have any issues please contact us below with the details and we will take a look for you.

Once you have placed a new order, you will receive an e-mail containing an order number to confirm that the order has been placed successfully. 

You can also check the status of your order at any time on the Angling Direct website. If you placed the order through your account you can view any updates by clicking here. If you haven't got an account, we send updates to the email provided and you can still view updates on our website by clicking on the link here.

You will also receive email updates whenever there is a change in the status of your order. Once your order has shipped you will receive an email with your tracking information.

We use DX and Royal Mail, the courier used depends on the size of the parcel and the warehouse it has been shipped from. Your dispatch email will let you know which courier will be delivering your parcel; a link to their website will also be provided in order to track your parcel.

Once your order is ready to be dispatched, we will send you a notification email.
The dispatch email will have the delivery tracking number, which you can use on the Couriers website to identify the current location and status of your order.

Your tracking number should go live when it receives its first scan by the courier, this will usually be within 1 working day of receiving your dispatch email.

If only part of the items ordered is ready to be dispatched, we will process this for you as soon as possible and the remaining items will be delivered as soon as they are available and in stock.

Please note, that some items are occasionally dispatched from one of our smaller warehouses and may have a small delay.

To have the widest range of products available on our website we show stock that is available in all of our warehouses. Where possible we will send your order at the same time from the same warehouse, however, there will be occasions when some item(s) from your order are dispatched separately.

If part of your order is sent separately, you may receive multiple emails with the tracking information once these have shipped.

If after placing your order you decide that you no longer require the goods or would like to make a change, please contact us using the contact form below or by calling 01603 400870.

Unfortunately, if the order has reached the picking stage in the warehouse we are unable to make changes or stop the order from being dispatched.

If an unwanted order is dispatched, you can either refuse delivery and it will be returned to us or (if applicable) this can be returned to a local Angling Direct store.

Should you not have a local store and have accepted the delivery, please see our returns page.

Angling Direct offers a Price Match service on all products. If you see a product cheaper with an online competitor, and they have the item in stock, then we want to know!

There are a couple of basic rules;

• The item must be in stock and any delivery charges will be included
• This must be an online competitor with the item and price readily available for us to see
• The website must be based in the UK. 
• A price match cannot be used in conjunction with a discount code.

We are unable to match verbal quotes, or quotes over IM, DM, or email. We are also unable to match prices on eBay, Amazon, or any other auction/ marketplace-style selling site.

For more information regarding a Price Match, please pop into your local AD store, or contact our Customer Service team using the contact form below:

You can!

During business hours please give our customer service team a call on 01603 400870 and we will be able to place an order for you.

We can place an order using credit & debit cards, including Visa, Mastercard & Maestro UK. We do not accept American Express. We do accept applications for finance over the phone provided they are £300 or more.

If you wish to place an order using Klarna or Paypal, you will need to do so online as these payment methods are not accepted over the phone. 

We are more than happy to place an item on backorder for you.

Please give us as many details as you can for the product(s) you would like to backorder, we can then check the availability and due date for the stock with the manufacturer before you place an order.

You are welcome to enquire using the form below, or by calling us on 01603 400870

We are more than happy to order spare parts for you!

Please give us as many details as you can for the product(s) you would like to order, we can then check the availability and due date for the stock with the manufacturer before you place an order.

You are welcome to enquire using the form below, or by calling us on 01603 400870

If your entire order has been shipped:

Check packaging - In the case where orders contain multiple items, when everything is marked as shipped, and all parcels have been received. We encourage customers to inspect the packaging thoroughly, as smaller items are often tucked inside, among the larger items and re-sealed. This can include any manufactured packaging you may receive. This method is employed to minimise additional packaging and ensure that customers receive their entire order in as few parcels/deliveries as possible.

If part of your order is yet to be shipped:

To have the widest range of products available on our website we show stock that is available in all of our warehouses. Where possible we will send your order at the same time from the same warehouse, however, there will be occasions when some item(s) from your order are dispatched separately.

If part of your order is sent separately, you may receive multiple emails with the tracking information once these have shipped.

If a product is sent to us in its original manufactured box and the item is safe and secure, we will likely dispatch it in the manufacturer's packaging. This practice aims to reduce unnecessary packaging and to improve our environmental footprint.

1. The warranty for the pole package is with the component sections, not the package as a whole.
2. Please ensure that you carefully inspect each section of the package upon receipt to ensure that it meets your satisfaction.
3. In the event of damages/breakages, we are unable to offer a refund or exchange until the supplier agrees to.
4. If you have any concerns or issues with a specific section of the package, please contact your local Angling Direct store to discuss your options.

Unfortunately, the customer service team are unable to process any returns for purchases made in-store. If you need to return an item, you will need to have your receipt with you.

Any items that have developed a fault and have been purchased within 12 months can be returned for either repair or replacement. Angling Direct plc reserve the right to return any faulty goods to the manufacturer before exchanging or refunding where necessary. If the manufacturer deems the fault not to be that of the product, Angling Direct plc reserve the right not to issue an exchange or refund.

Please note, that we are entirely in the hands of the manufacturer when it comes to warranty terms and conditions. We will always work as hard as we can to ensure that the outcome is the one that you, as our customer, are entirely satisfied with. You should allow approximately 21 working days for the entire returns/repair/replacement procedure to be completed. Please note, this is supplier-dependent. 

We are not obliged to accept returns of gift cards, books, unsealed audio or video recordings (DVDs), and fresh/freezer bait.

For all store purchases, please retain your till receipt in case you need to return your purchase for any reason. Unfortunately, the customer service team are unable to process any returns for purchases made in-store. 

Unwanted items can be returned for an exchange, credit note, or refund if unopened and unused, within 21 days from the date of purchase.

Find your local store here. 

Unfortunately, the customer service team are unable to process any returns for purchases made in-store. If you need to return an item, you will need to have your receipt with you.

Faulty items can be returned to any Angling Direct store for an exchange, repair, credit note, or refund if returned within 30 days. 

After 30 days of purchase, our stores are happy to deal with any manufacturer warranty issues on your behalf. 

Find your local store here

If you are looking to return an item that has been ordered incorrectly or is not suitable for your requirements then the item would need to be returned at your own expense. Unwanted goods will need to be returned within 30 of receipt.

Please see our general guidance for returns:

• Any unwanted goods that have been purchased within 30 days of receipt, can be returned.
• These must be unused and in their original packaging.
• Items can be returned for a refund, gift card, or exchange.

If you are local to one of our stores then feel free to return the item/s there. All returns can be processed for an exchange or refund in-store, however, for refunds the store will need to contact the Central Distribution Centre for a refund to be made. These are usually processed within 24 working hours of receipt.

To locate your nearest store, please see our Store Locations.

When returning an item by post/courier we recommend that you use a tracked service. Please include a cover letter with as many details as possible. This must include your full name, billing address, and order number. Please state the reason for the return and how you would like our returns team to action this once received (refund or exchange).

Failure to enclose any identifying information may result in significant delays when replacing or refunding your item(s). If an item arrives to us damaged, we are within our rights to refuse your return.

For a full list of returns procedures please click here.

Our return address is as follows:

Returns Dept
Angling Direct PLC
Unit 2D Wendover Road
Rackheath
Norfolk,
NR13 6LH

If in the unlikely event that you wish to raise a dispute or complaint, we advise you to contact our friendly Customer Service Team. They will be more than happy to assist and aim to solve any issue you may have.

We endeavour to acknowledge your dispute or complaint within 2 working days and we will attempt to solve it as soon as possible. You will be provided with the name of the advisor dealing with your request as soon as they respond.

If you have any queries or concerns on any of the above then please feel free to contact our Customer Services Team using the contact form below or by calling us on 01603 400870.

1. The warranty for the pole package is with the component sections, not the package as a whole.
2. Please ensure that you carefully inspect each section of the package upon receipt to ensure that it meets your satisfaction.
3. In the event of damages/breakages, we are unable to offer a refund or exchange until the supplier agrees to.
4. If you have any concerns or issues with a specific section of the package, please contact us immediately to discuss your options.

If you need to return item(s) purchased online where gift card(s) were used as payment, either in part or in full, we will apply the credit to either your existing gift card or issue a new gift card which can be used for future purchases.*

*Please note that if gift card(s) are used as a partial payment on an order you return, the payment will be refunded pro rata.

Should we send you an incorrect item or you have received damaged goods these must be reported to our Customer Services Team within 5 days of receipt, we can be notified using the contact form below or by calling 01603 400870.

These will be replaced as soon as possible at no expense to you. If more convenient, you can return them to a local Angling Direct store.

Should we require the item to be returned, a cover note detailing the returned item(s) and the action required, is a necessity if you wish for it to be processed quickly and efficiently. 

Incorrect goods will only be exchanged or refunded if they have not been used, worn, or otherwise soiled and are in their original, undamaged packaging.

Any items that have developed a fault and have been purchased within 12 months can be returned for either a repair or replacement. Angling Direct plc reserves the right to return any faulty goods to the manufacturer before exchanging or refunding where necessary. If the manufacturer deems the fault not to be that of the product, Angling Direct plc reserve the right not to issue an exchange or refund.

Please note, that we are entirely in the hands of the manufacturer when it comes to warranty terms and conditions. We will always work as hard as we can to ensure that the outcome is the one that you, as our customer, are entirely satisfied with. You should allow approximately 21 working days for the entire returns/repair/replacement procedure to be completed.

We are not obliged to accept returns of gift cards, books, unsealed audio or video recordings (DVDs), and fresh/freezer bait.

If you have a warranty issue, please reach out to us using the contact form below.

Visit our Store Finder to find your local Angling Direct store.

You can search by address by entering the city or post code into our Store Finder. Click search for our map to zoom in on your area and present to all your nearby fishing tackle stores.

To 'Click and Collect' from one of our stores simply find the product you're after and select 'Reserve and collect in your local store'.

Here you can then enter your postcode to find the closest store to you with available stock, if your local store has sufficient stock you will be able to enter your email, name and phone number to reserve the products.

In the event, the store has low availability the website will provide you with the store's details.

By joining MyAD you get access to exclusive discounts and products in store and online, as well as being able to enter exclusive competitions. By scanning your card in store or being logged in to your MyAD account online when you check out, you will get your discounts and benefits associated with MyAD and it also enables us to tailor your future offers.

Download the MyAD app on the app store or sign-up to MyAD on the website here.

No you don’t, just log in on the MyAD app to sign-up to MyAD or you can upgrade your existing account to MyAD online here.

Either search for MyAD in the app store/google play store or select iOS/Android.

Unfortunately, some users have had a bug where the app crashes upon loading when upgrading to the MyAD app from the Angling Direct app.

If you do come across this issue, there are two fixes that will resolve this:

Uninstall and reinstall the app, or clear the app cache and data: On your device, navigate to the app settings and clear the cache and data for the MyAD app.

You can also join MyAD online through our website here, then you can print out your barcode to carry it in store, or let the colleague at the till know your email address to make sure you get your MyAD benefits when shopping.

You need to have an email address to be able to join MyAD so we can find your account on the system. If not a family member or friend may be able to help you set up an email address to be able to take advantage of the MyAD benefits.

The MyAD app has your MyAD virtual card in it to make it easy to scan in store and also gives you access to exclusive local store offers which won’t be available online. Your MyAD virtual card will also be available on the MyAD section of the website which you can show in store if you don’t have the app.

Unfortunately, we aren’t providing printed versions of the card. However, you can print your barcode from the website to keep a physical copy of it, or tell them your email address at the till and they will be able to find you on the system.

Tell the colleague your email address and they will be able to find you on the till

Instead of points, by joining MyAD you get access to exclusive products, offers, competitions and more.

You can leave MyAD at any time by emailing customer services or filling out the contact form below

As soon as Angling Direct receive correspondence confirming the acceptance of the finance application, and confirmation that the E- Signature has been completed, then the order shall be processed in the warehouse according to the shipping type selected. You can see more about our dispatch timeframes by selecting 'Delivery Costs and Timeframes' under 'Delivery Information'

For more information regarding our finance options, click here.

When checking out, just follow the finance procedure step by step and you may be approved instantly for up to £15,000 worth of fishing tackle! The minimum spend is £300 so please ensure the order is over this value if you wish to place an order on finance.

Finance orders must be shipped to the address on the finance agreement

You can! Simply give our customer service team a call on 01603 400870 and we can place this for you. If you have many items which you are purchasing you can also email us with your address and a list of the items, this way we can build the order and call you once it’s ready to save you from needing to wait on the phone.

• You must be over 18 years of age
• You must be a UK resident with at least 3 years continual address history
• You must be in full time employment, unless retired or a house person with a spouse in full time employment
• You must have a UK bank account capable of accepting Direct Debits
• You must have a valid Debit or Credit card registered in your name and to the home address on the application form in order to pay your deposit

Within minutes of your application being approved, you will be presented with the options to either e-sign or print and return your finance agreement. If you choose to e-sign your agreement, a PDF of your agreement will be displayed on screen. You should read the agreement carefully before clicking all the relevant sections agreeing to its terms. Once you have agreed to the terms of the finance agreement Angling Direct will be notified and you need do nothing more. If you choose to print and return your agreement you should print the agreement, read it carefully and then sign the document following the instructions on the covering letter. This signed document should then be posted to the address shown on the covering letter of the finance agreement. Note that products will not be allocated to your order until your completed and signed agreement is returned and received by Novuna Personal Finance. Shipment of your goods will follow soon after your agreement has been returned and received.

Credit scoring is the process used by financial services companies to evaluate the credit risk of new applicants. This technique will be applied to your application for online finance. Credit scoring works by awarding points for each answer given on the application form such as age, income and occupation, together with information obtained from credit reference agencies. This information allows us to produce consistent decisions, ensuring all our applicants are treated fairly. Credit scoring does not discriminate on the grounds of sex, race, religion or disability.

In addition to credit scoring, Novuna also takes into account confirmation of your identity, validation of certain application details, existing commitments and information held at the credit reference agencies. Though Novuna is unable to provide you with a main reason for the decline of your application, it is usually based on one, or a combination of the following:

1. Your credit score (please note that every finance company will score you differently)
2. Adverse credit reference agency information
3. You are considered to be overcommitted
4. You are aged under 18
5. Your existing account performance with other lenders

Some of the information is public information, for example electoral roll, County Court Judgements and bankruptcies. Other lenders may also file information about accounts you hold with them for instance this could include your payment history and outstanding balance on these accounts. Any requests for credit, where a credit reference search has been undertaken, will also be filed, although the result of the request is not recorded.

To apply for finance you can do so online, in-store, or by calling our Customer Service Team. 

When applying online, you'll need to ensure that the total of your basket is £300 or more. You'll then see our quick and easy finance calculator at the checkout stage where you can spread out the cost of your order how you wish.

You will then be redirected to the finance provider's website, where your application will be processed.

This process is very efficient and eliminates the need for any paperwork; saving you time and means we can send your goods quicker.

All monthly payments are paid by direct debit from your personal bank account. Typically the first payment will be due one month after the delivery of your goods, subsequent monthly payments will be due every month for the length of your agreement.

If you wish to change the date these payments are made. You will need to contact Novuna Finance directly on 0344 375 5500.

You can settle your finance agreement at any time! Simply contact Novuna Finance and they will calculate and send you your settlement figure. Your settlement figure and date are calculated in line with the Consumer Credit Act.

You can contact Novuna Finance directly on 0344 375 5500.

Ideal candidates will be enthusiastic and curious. They'll know how to get things done and will enjoy high levels of accountability. We want candidates who aren't afraid to get stuck in and who will see opportunities and act on them delivering growth for both themselves and the company.

You can see all of our current job vacancies here.

If you don’t see a vacancy that you think is quite right but you would like us to send you details of future vacancies we have, please add your details to our talent pool here.

For any queries regarding work experience, please email hr@anglingdirect.co.uk.

Angling Direct plc is a company incorporated in England & Wales under company number 05151321 (“Angling Direct, “We”, “Our”). Our registered office is at 2d Wendover Road, Rackheath Industrial Estate, Rackheath, Norwich NR13 6LH. Our VAT number is 152 1409 45

Access to, and use of, our website www.anglingdirect.co.uk (the “Site") (including the sale and purchase of products from the Site) are governed by the following terms:

Our website terms of use (see Part A below)

Our terms and conditions of supply will apply to the sales. (see Part B below);

Our Privacy Policy sets out the terms on which we process any personal data we collect from you, or that you provide to us and includes our policy on cookies on our Site.

By using our Site, you confirm that you accept the above terms (together with “the terms and conditions”) and that you agree to comply with them. If you do not agree to these terms and conditions, you must not use our Site.

View our full terms and conditions here.

1. These terms

These are the terms and conditions on which we supply products to you that you purchase on the Site. Please read these terms carefully before you submit your order to us.

2. Our contract with you

2.1. A contract between us for the sale of our products will only come into existence at the point at which we accept your order.

2.2. When you place an order on the Site we will confirm your order by sending you an email to the email address you provided to us. Please note that the order confirmation does not constitute our acceptance of your order. We will assign you an order number, and tell you what it is when we accept your order which you can use to track your order in your account.

2.3. Acceptance of your order and formation of the contract will take place when we either provide you with our acceptance of the order or in the absence of such communication when we dispatch the goods to you.

2.4. If we are unable to accept your order, we will inform you of this and will not charge you for the product(s). This might be because a product is out of stock, because of unexpected limits on our resources that we could not reasonably plan for, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline you have specified.

3. Our products and payment

3.1. The images of the products on our Site are for illustrative purposes only and your product may vary slightly from those images. The product descriptions on the Site, whilst given in good faith, are subject to alteration by us without notice or any liability accruing to us.

3.2. Materials and textures are an approximation and can vary when viewed on different computer equipment. The packaging of the product may vary from that shown in images on our Site.

3.3. From time to time, and at our absolute discretion, the purchase of our products may be subject to special promotions or offers.  Any promotions or offers will be subject to these terms and conditions.  We may change the terms of the promotions or offers, or withdraw such, at any time and without prior notice.

3.4. The prices stated on the website will be inclusive of any VAT payable.

3.5. We use Sage Pay, Amazon, PayPal Express, and Novuna Finance Credit as our payment service providers. We accept both Mastercard and Visa debit and credit cards, and customers who use PayPal can make payments directly from their PayPal account.

3.6. You may pay for our products on our site using our gift cards. Our gift cards remain valid for 24 months from purchase, please note that you cannot top up your card with additional credit if the card has expired. During checkout, you’ll be asked to enter the 16-digit number on the back of the card. After entering the gift card codes, your order balance will be automatically updated with credit to the value of the gift card(s).

3.7. If there’s any balance to pay, you can use our normal payment providers (as listed in clause 3.5) in the usual way. If you don’t spend the full value of the gift card(s), the remainder stays as a balance on the gift card for you to spend another time.

4. Delivery

4.1. The costs of delivery and estimated times for delivery are displayed on our Site here. Please note that we may vary our delivery charges from time to time.

4.2. We will deliver the goods to the address provided by you when you placed your order or the address details specified in your account. The estimated date for delivery will be as specified by us to you when we confirm the dispatch of your order.

4.3. We will make every reasonable effort to deliver your products safely and in accordance with any specific delivery instructions that you give us however we will not be liable for any delay, damage or loss as a result of complying with such specific instructions.

4.4. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimize the effect of the delay. Provided we do this we will not be liable for delays caused by the event.

4.5. Goods (and risks to them) will become your responsibility from the time we deliver the goods to the address you gave us (or otherwise in accordance with your delivery instructions).

5. Your rights to end the contract

5.1. If you are ending a contract for a reason set out in 5.1.1 to 5.1.3 below the contract will end immediately and we will refund you in full for any products which have not been provided. The reasons are

5.1.1. we have told you about an error in the price or description of the product you have ordered and you have informed us before dispatch that you do not wish to proceed;

5.1.2. we have suspended the supply of the products, or notify you we are going to suspend them, in each case for a period of more than 14 days; or

5.1.3. you have a legal right to end the contract because of something we have done wrong.

5.2. If you are a consumer then for most products bought on our Site you have a legal right to change your mind and cancel the Contact within 14 days and receive a refund.  To exercise these rights, under the Consumer Contracts Regulations 2013, you can email us at support@anglingdirect.co.uk. If you notify us after products have been dispatched to you or you have received them, you must return them to us. You will be responsible for bearing the cost of returning the goods. We will process your refund within 14 days from the day on which we receive the products back and will refund you the price you paid for the products including delivery costs, by the method you used for payment. However, we may make deductions from the price to reflect any reduction in the value of the goods which has been caused by your handling them in a way that would not be permitted in a shop or where the goods are in an unsuitable condition or with defaced packaging.

5.3. Please be aware that as some products sold on our website are perishable, in these cases the usual cancellation right for consumers (as set out in clause 5.2) does not apply. We are also unable to allow consumers to cancel the contract if the products bought have been personalized or customized specifically for them or according to their particular specifications.

6. Refunds and returns

6.1. We are under a legal duty to supply products that are in conformity with this contract. If you think that any product you have received:

6.1.1. does not match its description;

6.1.2. is not of satisfactory quality;

6.1.3. does not meet any relevant guarantee we have made; or

6.1.4. is otherwise faulty or defective, you must contact us as soon as possible at support@anglingdirect.co.uk or by telephone at 01603 400870. We reserve the right to ask you to send us reasonable evidence of any product affected by such issues. Consumers who notify us of issues raised under clause 6.1 may, depending on the individual circumstances, have rights entitling them to a refund, repaired or replacement goods, or be entitled to some money back.

6.2. Nothing in these terms will affect your statutory rights as a consumer.

7. Our responsibility for loss or damage suffered by you

7.1. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

7.2. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents, or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products including the right to receive products which are: as described and match the information we provided to you and any sample seen or examined by you; of satisfactory quality; fit for any particular purpose made known to us; and supplied with reasonable skill and care, and any rights under the Consumer Rights Act 2015.

7.3. We are not liable for business losses. We only supply the products to end users. If you use the products for any commercial, business, or re-sale purpose we will have no liability to you for any loss of profit, loss of business, revenue or goodwill, business interruption, or loss of business opportunity.

8. Other important terms

8.1. We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organization. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

8.2. You need our consent to transfer your rights to someone else. You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

8.3. Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms.

8.4. If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

8.5. Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.

8.6. Use of your personal data.  We will only use your personal data in the ways set out in our Privacy Policy, which can be found here.

8.7. Applicable laws. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English and Welsh courts.

View our full terms and conditions here.

App Exclusive Promotions

The Angling Direct 'App Only' discounts given will only be applicable to qualifying products during limited dates and times with the percentage of discount given being Auto Applied at checkout.

These discounts are exclusive to the Angling Direct App and not eligible for redeeming via the Angling Direct website.

Any App Exclusive Promotional products or discounts cannot be used in conjunction with any other offers.

Refunds for goods purchased under a promotional offer will be based on the terms of the promotional price purchased.

Your statutory rights are not affected.

*App notifications are to be turned on via mobile settings for the Angling Direct App to receive our Promotional Offering Notifications.

Flash Deals Promotion

The Angling Direct 'Flash Deals' discounts given will only be applicable to qualifying products during limited dates and times with the percentage of discount given being Auto Applied at checkout.

These discounts are purchasable via the Angling Direct App and Website.

Any Promotional products or discounts cannot be used in conjunction with any other offers.

Refunds for goods purchased under a promotional offer will be based on the terms of the promotional price purchased.

Your statutory rights are not affected.

*App notifications are to be turned on via mobile settings for the Angling Direct App to receive our Promotional Offering Notifications.

Percentage Off Promotions

Specific % Off offerings cannot be used in conjunction with any other offer.

The offering is not exchangeable for cash and is non-transferable.

Returned items will be refunded at the discounted price paid.

This does not affect your statutory rights

Angling Direct reserves the right to exclude products from the Percentage discounts.

View our full terms and conditions here.

Promotion codes are only valid for orders placed online unless stated otherwise.

Promotion codes entitle you, at the time of ordering, to a saving on a new order placed with Angling Direct.

Angling Direct reserves the right to decline to accept orders where, in its opinion, a promotion code is invalid for the order being placed. Promotion codes are only valid on specific products while stocks last and may be withdrawn at any time.

Promotion codes are only valid on specific products while stocks last and may be withdrawn at any time. Excludes all finance deals and transactions, delivery charges, and gift card purchases.

Promotion codes are not valid in conjunction with any other promotion. Offer is not valid on sale items or other discounted items.

In the event of product returns, refunds will be given for cash used in the original purchase once the discount is applied, less any shipping, gift wrap, or gift card costs charged on the original order.

In the event of part of the order being returned, the value of the discount applied to that order will be spread between the goods proportionately. The sum in cash exceeding this value, less any shipping, gift wrap, or gift card costs charged on the original order, will be returned to the customer. The promotional discount will not be applied to replacement items if the offer is still valid at the time of making a return - you should place a new order using the original promotional code.

In the event of part of the order being returned, the value of the promotion code will be deemed to be spread between the goods proportionately. The sum in cash exceeding this value, less any delivery or gift box costs charged on the original order, will be returned to the customer.

In the event of any returns meaning that the order no longer qualifies for the promotion advertised, Angling Direct reserves the right to deduct the value of the offer from the refund.

Free delivery offers apply to UK standard delivery only.

In promotions where there is a free or half-price item when purchasing multiple items, please note that the discount will be applied to the cheapest item.

Angling Direct reserves the right to change these Terms and Conditions at any time.

Promotion codes found in Angling Direct leaflets may only apply to items advertised in the leaflet.

View our full terms and conditions here.

To enter, simply follow entry instructions online at www.facebook.com/anglingdirect. You must enter by the date stated.

NO PURCHASE IS NECESSARY.

A summary of the prize details is available online. Full details can be obtained by emailing media@anglingdirect.co.uk with ‘Terms’ in the subject line. Only one entry per person can be submitted. No bulk entries or entries from third parties will be accepted. You must be over 18 and a UK resident to enter the draw. We reserve the right to substitute the prize with one of similar value.

The winner’s name will be posted online at www.facebook.com/anglingdirect

Prizes are drawn at random from all entrants. Prizes that require a specific answer to a question will be drawn from correct entries.

The promoter’s decision is final and no correspondence will be entered into. We reserve the right to feature photographs and the names and counties of prize winners in future publications and publicity.

This promotion is not open to employees of Angling Direct or their families, associated agents, or anyone connected with the promotion.

We reserve the right to apply the value of the prize to any outstanding account(s) of Angling Direct. This prize draw may be offered across other Angling Direct promotions and will be promoted in the UK. The promoter is Angling Direct plc, 2D Wendover Road, Rackheath Industrial Estate, Norwich, Norfolk NR13 6LH United Kingdom. Registered in England - 05151321. VAT No. GB 839745968

View our full terms and conditions here.

1. Changes to these terms and the Site

We amend these terms from time to time. Every time you wish to use our Site, please check these terms to ensure you understand the terms that apply at that time. We may update and change our Site from time to time to reflect changes to our products or our users' needs.

2. Access to the Site

We do not guarantee that our Site, or any content on it, will always be available or that use of the Site will be uninterrupted. We may suspend, withdraw or restrict the availability of all or any part of our Site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

3. User log-in details

Users can create an account on the Site which will allow them to view and track their orders in their account, move through the checkout process faster, store multiple shipping addresses and more. Account holders will usually need to choose a user identification code and password. You must treat such information as confidential and must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. You acknowledge and agree that you remain responsible for all consequences arising from the use or misuse of your account login details and that instructions and actions transmitted via the Site will be deemed to have originated from you if your username and password have been utilised. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at support@anglingdirect.co.uk

4. How you may use material on our Site

We are the owner or the licensee of all intellectual property rights on our Site and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved. You must not use any part of the content on our Site for commercial purposes without obtaining a licence to do so from us or our licensors. If you print off, copy or download any part of our Site in breach of these terms of use, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

5. Links

Where our Site contains links to other Sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those Sites or resources.

6. Rules about linking to our Site

You may link to our Site’s home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our Site on any website that is not owned by you. We reserve the right to withdraw linking permission without notice.

7. Our responsibility for loss or damage suffered by you

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation. Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our Terms and conditions of supply (see Part B below). We exclude all implied conditions, warranties, representations or other terms that may apply to our Site or any content on it. If you are a business user. Please note that we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with your use of, or inability to use, our Site or use of or reliance on any content displayed on our Site. Further, we will not be liable for any loss of profits or revenue, loss of goodwill or opportunity or any indirect or consequential loss or damage. If you are a consumer user: Please note that we only provide our Site for your domestic and private use. You agree not to use our Site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

8. Uploading content to our Site

Any content you upload to our Site, including reviews of our products will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us a limited licence to use, store and copy that content and to distribute and make it available to third parties. We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Site constitutes a violation of their intellectual property rights, or of their right to privacy. We have the right to remove any posting you make on our Site if, in our opinion, your post does not comply with our content standards.

9. Our Site’s security

You are responsible for configuring your information technology, computer programmes and platform to access our Site. You should use your own virus protection software. You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of-service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

10. Which country's laws apply to any disputes?

You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are a resident of Scotland, you may also bring proceedings in Scotland. If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

11. Our trademarks are registered

"ADVANTA", "ECLIPSE" and “TOTAL ECLIPSE” are registered trademarks of Angling Direct plc or J.Simpson (Angling) Limited (a company within our group). You are not permitted to use them without our approval.

View our full terms and conditions here.