Our purpose is to inspire everyone to get out and enjoy an exceptional fishing experience. As the market leader in the UK, we are one of Europe’s leading omni-channel retailers of fishing tackle and equipment.
Angling Direct is the largest specialist fishing tackle retailer in the UK.
The Company principally sells fishing tackle products and related products through a network of Angling Direct retail stores located in the UK and also online via its own website (anglingdirect.co.uk). The Company currently sells a wide range of products, including its own range of products under the Advanta brand.
The Company places great emphasis on creating a culture of supporting anglers and the future of angling. This is demonstrated by a number of initiatives that the Company has undertaken, including employing in-store qualified angling coaches providing advice and lessons at local angling destinations. The Angling Direct website is developed to not only sell fishing tackle but also to assist anglers catch more fish and feel part of a community. Articles and videos (published by the Company’s online video channel ADTV) are published on the website on a regular basis which offers instruction, advice on new products and reviews of rivers and lakes. All are aimed at increasing the anglers’ enjoyment and success.
View all Reports and Accounts in our Results Centre
Key Highlights
£81.7m
Record revenues
10.2%
Sales growth
£2.7m
EBITDA
21.1% / 37.0%*
EBITDA Growth
*excluding the cyber monies received in FY23 but relating to an FY22 event
53 stores
Good access, convenient locations in high density fishing catchments.
Distribution
Two distribution centres, UK and EU, total 6,700 sq m, 2,900 pallet capacity, over 100 suppliers.
Team AD
446 Passionate Angling colleagues. Multidiscipline and highly respected.
Superior service
Multilingual in-house customer service, marketing and SEO.
Our Purpose
Inspiring everyone to get outdoors and enjoy an exceptional fishing experience.
Our purpose is why we exist and helps us stay focused on our ambition.
We place great emphasis on creating a culture of supporting anglers and the future of angling. We want to play our part in looking after our planet, its environment, and its people.
Our vision is to provide the encouragement, advice and support so that our customers have everything they need to get the most from their fishing regardless of their background or ability.
Our Ambition
To become Europe’s first choice fishing club through which all anglers can shop with confidence, seek advice, and be inspired.
Our ambition serves to focus our strategy and tactical business plans in the long-term interest of all stakeholders.
We have a strategy to become Europe’s largest fishing club by inspiring and delighting increasing numbers of customers, focusing on delivering sustainable profitable growth and enhancing local fishing communities. We will grow revenue, increase market share and generate sustainable healthy profits.
We will continue to develop a market leading customer-centric offering that delivers first class inspiration, advice, products and services through a convenient channel of our customers’ choosing. We will always act responsibly to further the benefits and sustainability of fishing.
