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MyAD Choice Awards 2024 - Best New Product!

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MyAD Choice Awards 2024 - Best New Product!

The vote is open for the MyAD Choice Awards 2024 and we are starting our category spotlight with the Best New Product category!

Over the last year, there have been hundreds of new products grace our stores from small everyday essentials such as hooks, bait & clothing to larger one off purchases such as rods, reels and shelters. In this category, we have hand-picked six products launched within the last 12 months that have either taken our stores by storm, or we are sure will be must have additions to any fishing tackle when they arrive.

Korda Kaizen Green 12ft 6in 4lb 

This Korda Kaizen Green 12ft 6in 4lb Carp Rod incorporates the same powerful technology used in creating the Platinum range but is built with more affordable and readily available materials. This “in-between” size allows the angler to fish both long and short easily, without the need for two sets of rods. The Korda Kaizen Green 12ft 6in allows anglers to hit longer distances, but is also forgiving enough under the rod tip that you don't have to fear pulling the hook. 

Everyone in our stores who has picked one of these up has loved them, and this carp rod offers a new standard for the all rounder that would fish from under their feet in the margins to distances in excess of 140 yards on big carp lakes. 


RidgeMonkey Zyggo 

The RidgeMonkey Zyggo zig float has revolutioned fishing with adjustble zigs for carp anglers thanks to its unique patented, tangle free design.

Featuring a streamlined body, magnetic locking mechanism, and unique ball bearing swivel. Its ease of use combined with its precision engineering have made it the perfect choice for carp anglers looking to take their zig fishing game to another level. 

Upon launch the RidgeMonkey Zyggo sold out straight away, a testament to its popularity thanks to its unique ability to combine safe distance-fishing with adjustable zigs.  


Shimano Ultegra XR XTD Reel 

Representing the next step in reel technology, The Shimano Ultegra XR  XTD 14000 is packed with the latest long range casting technology including Rigid Cast, this insanely lightweight 14000 sized reel has been specifically designed to maximise long range casting, whilst retaining smoothness under high winding loads. Inside the lightweight CI4+ G FREE body is a combination of HAGANE Gear, X-SHIP, INFINITY DRIVE and SILENT DRIVE which work together to produce smooth, powerful rotation. Super Slow 5 Oscillation, Parallel Body and Rigid Cast which combine to generate increased distance and supreme accuracy. 

With stock to arrive shortly, and from the looks of our team who have been lucky enough to see this reel, it is set to change the carp reel market! 


Wolf ICON Smart LED Hanger 

The ultimate bite indicator! The Wolf ICON Smart LED Hanger features a surface mount LED paired with a vividly bright frosted lens, ensuring you know which rod has spared to life even in the middle of the night! The moulded stainless line clip, boasting a hardened black finish, offers unparalleled line protection. 

The ability to link with your bite alarm and match the LED illumination to the bite alarm colours thanks to the Hub Link/Link Response feature is what sets the Wolf ICON Smart LED Hanger apart. With stock arriving shortly, it signals the next step in bite indiaction technology. 


Solar SP 3D Dura-Dore Sleep System 

The Solar SP 3D Dura-Dore Sleep System incorporates many of Solar’s leading features but with an emphasis on reduced weight. The unique 3D Dura-Dore mattress compromises of 1000’s of tiny, coiled mesh springs that create an air pocket between you and the bed delivering exceptional comfort and air circulation. Also boasting a Spring-Loc leg system this sleep system is comfortable in all conditions. Another unique addition is the ability to compact the bed down while the legs are still open inside a bivvy.

In essence it represents the next generation of sleep systems, with reduced weight, reduced price, but feature packed and is sure to be a market leader when stock lands shortly.


Daiwa Matchman 13m Power Pole 

The Daiwa Matchman 13m Power Pole has proven to be the perfect choice for the pole angler, with plenty of power to deal with large carp or bagging normally associated with commerical fisheries, yet remaining light and stiff enough to fish at full length all day with performance levels similar to only others poles on the market at a much higher price! 

Constructed using High Modulus Carbon Plus, this pole does not only serve up power for big fish, but at 13m in length offers the angler ideal 'swim reach'. Not only that it comes with a comprehensive spares package with 5 spare top kits and has been massively popular with our customers since its launch! 


How to vote

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Choose your category

This year there are six tackle award categories to vote in.

Each with six products per category.


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- Members-only app to see what’s on at Angling Direct

- Exclusive competitions

- Brand discounts and offers to pick up in store

- Invitations to special events instore

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