Welcome to Angling Direct Norwich! Located close to the River Wensum, River Yare and Norfolk Broads, this fishing tackle shop is easily accessible and offers plenty of parking for your convenience. With wheelchair access, the store is spacious and offers a welcoming environment for anglers of all levels.

Covering all fishing disciplines, particularly coarse, carp, specialist and predator from all the best brands to cater for the massive number of waters in close proximity to the store, so that you will find exactly what you need for your next fishing trip!

Our team of staff are experienced anglers, dedicated to bringing expertise from every discipline, ensuring you receive the best advice. Come visit us in store at Angling Direct Norwich today!

Stocking only the best brands over a multitude of disciplines including carp, predator, specialist, coarse/match hand-picked by our team at Angling Direct, ensuring you have access to the highest quality tackle available!

Our new store will be open every day of the week, to ensure that when you need some tackle or bait to go fishing, you are able to get it from Angling Direct Norwich! 

Just like you, we want to know Angling Direct has the best prices around. So we monitor all our key competitors and will match their prices if we find they are lower. We do the work to ensure we are never beaten on price, so you don’t have to!

We understand how important bait is to the angler, so we make sure to look after our live bait in store like it is our own, to ensure you have one less thing to worry about on the bank!

However, it is not just a wide range of fishing tackle that Angling Direct Norwich offers, but also a welcoming environment for anglers of all ages and levels. So whether you are looking for advice on how to go about starting your fishing adventure, or for the finer details on catching your next PB, the team at AD Norwich are more than happy to help.

As well as helping with advice, the team at Angling Direct Norwich are also able to help even more with Angling Direct Norwich offering a service where they can spool your reels in store, meaning that whether you have just bought a new reel and want to get out on the bank straight away, or need to change your line on your reels after a bagging session, the AD Norwich team will be able to sort this for you. Not only that, if you have just bought a new fishing pole or need to change some well worn elastics in your top kits, then the team in store are able to elasticate your fishing poles for you, ensuring they are set just right, so you do not bump any small fish, but still with plenty of power for any unexpected bonuses. 

Looking for a new venue to fish and not sure where to go? Then check out the fishery focus board, which gives you a run-down of a selection of venues hand-picked by the team at Angling Direct Norwich covering a range of disciplines including carp, coarse and predator fishing with all the venue specific information you need.

Not only that, you are able to purchase membership for some of the surrounding fishing clubs giving you access to even more venues in the surrounding area of the AD Norwich Store

For the latest news, check out the Angling Direct Norwich facebook page.