Advanta Advantage for Anglers! The Angling Direct in-house Fishing Tackle Brand

Angling Direct's proprietary Advanta product line was launched in 2011. What is behind the intriguing name? Advanta confidently covers many fishing disciplines: carp fishing, coarse fish fishing, match fishing, predatory fish fishing, saltwater fishing and special fishing. However, Angling Direct's Advanta range also has its own philosophy. 

Get A Fishing Advantage - with Top Quality Tackle

Angling Direct not only works with outstanding personalities from the international fishing sport to guarantee the highest level of quality but the Advanta products are all offered at reasonable prices. It is important to Angling Direct to keep the introduction to fishing as easy as possible. Curious guests on the bank are just as addressed as passionate anglers - Angling Direct makes everyone happy with Advanta's excellent product line.

Advanta Luggage

Keep your fishing gear safe and organized with smart, sophisticated Advanta luggage solutions such as the Advanta Endurance Stalking Bag, a true packable wonder! The perfect way to take the stress out of getting your gear from boat to shore. Sneaky side glances from your fishing community, oscillating between gentle envy, quiet admiration and questioning curiosity, tell you you're carrying the right bag on your shoulder! Advanta also offers anglers carryalls, accessory bags, rod holdalls, net bags and more!

Advanta Sleep Systems & Bedchairs

Make yourself comfortable! A good night's sleep is guaranteed with the Advanta sleep systems and your bank won't be broken for it. The bedchair products are perfectly coordinated and designed for longer summer stays as well as for shorter winter campaigns. The Advanta Endurance 6 Leg Memory Foam Bedchair helps you find the right balance between action and rest. Exhaustion, back pain, burning eyes when fishing - it doesn't have to be. Simply switch off at your fishing spot so that nothing stands in the way of new, fresh action the next morning.

Advanta Chairs for Fishing

We know how important it is to stay as relaxed as possible when fishing. So why not sit down in a wonderfully comfortable Advanta fishing chair while you look forward to the next bite? Choosing the optimal fishing chair in combination with the individually tailored sleeping system is a real blessing for every passionate angler who wants to concentrate completely on the action on the water without distractions and trivial tension. Advanta even have a reclining fishing chair!

Carp Fishing Tackle - Advanta Discovery Range

The Advanta Discovery carp range focuses on two great new product series. The CX range is designed to cover the needs of the aspiring carp and specialist angler, so expect a combination of great performance, with a great entry-level price point. The higher level CSX range is designed to cover the needs of the intermediate and experienced angler, delivering exceptional looks and performance.

The Advanta carp ranges offer you two great rod series, including a shorter 10ft version of our standard length rods. Along with multi-role Spod/Marker application rods, the range also boasts many items such as bivvies, brollies, bedchairs, chairs, sleeping bags, some great new landing nets, plus unhooking mats, cradles and weigh slings. The Advanta Carp Tackle range also includes a cookware range, as well as general accessories such as rig making tools, tackle boxes, and other storage and bait solutions.

The Advanta range of Baits and Additives has been developed with leading bait companies to improve your catch rate without breaking the bank. There are two boilie ranges, available either as frozen or shelf life, plus a variety of PVA friendly, prepared particles. All these baits are proven fish catchers, and UK Carp in their mid-forties have been recorded, plus, to the credit of the range, huge Barbel, Tench and Bream.